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The Psychology Of Success
by:
Kevin Quigley

Everybody has a dream. A fantasy, if you like. Usually it takes the form of something we would like to have, or something we would like to happen to us. How we respond to this dream will decide whether we are successful, or whether we remain as we are.

We could continue to dream and say 'If only...', knowing that we will never see our dream come true. In this case our dream becomes a SUBSTITUTE for action. Or we can act on our dream and try to make it happen. In this case our dream becomes a MODEL for our action.

I think we all have a dream. Be a millionaire, own a nice home in the country, own a Rolls Royce, whatever... That dream will only remain a dream for as long as we let it. In most cases this is forever.

Many people think that a dream is just a pleasant fantasy. Well, it can be. But the most important aspect of a dream is that it is a signal for action. The most incredible succ*ess stories all began with a dream. A dream is a goal for us to achieve a purpose in life - a destination.

That last point is very important. A goal is essential if you are to achieve great wealth. And it is important that you focus on a specific goal in your dream. It is no good saying that you want to be rich. This is not specific enough. That would be like going to a bank and asking for plenty of money!

To set an effective goal it must be a specific one. Your ultimate goal will be reached via many smaller, short-term 'goals'. Remember, a goal is a destination, and you can't get there if you don't know where you're going.

The Power Of Desire

Once you know what you want, you must then imagine what life would be like when you have it. If you want to be a millionaire, think of how you would spend your free time, and the luxuries you would enjoy. This brings into play the power of desire. This is an enormously strong emotion. When we desire, we tend to make more positive attempts to obtain the object of our craving.

Buy a small note book and write about a typical day (or day off!) when you are we*althy. Imagine what you would be able to do with the increased spending power. Write down everything that you would like to do, given the chance. Be as explicit as you like, and write it as vividly as you can.

When you have finished, read it back to yourself. What does it do to you? Can you feel yourself aching to be able to live life that way? Does it make you really jealous of those who are enjoying that sort of life? If it does, then well done. You have just created desire. If you have done it well enough, you should want that life so much that it hurts!

Read this note book every day. Add more to it if you think of something else you would like to do. Your book will motivate you through desire. It will remind you of the reward waiting for you - and it will inspire you to succeed.

So now go back over your dream of the future. You are now going to focus on the things you desire. You no longer want a Luxury car - you want a Rolls Royce. It isn't A house it's THE house. The one on Accacia avenue that you pass every day on your way to work. You must now start to focus on your 'goals'.

Observing The Reality

The next stage of action is to observe the reality. If there IS a house you would like, then visit it often. By this I don't mean you should stand under an adjacent street-lamp and leer ghoulishly at it until the cops arrive! You need only walk past it. Plan what changes you will make to it when it is yours, mentally re-arrange the garden and picture how you will change it to suit you.

If you know which sort of car you would buy, look at a model in a showroom. Find out about it. Get the specifics. Find out how much it costs, what extras are available, and other relevant details. Remember, you are converting your dream into hard facts. You are creating a specific destination. By doing this, you will be taking a positive step toward achieving your dream. Whereas before you were a thinker, now you are a doer. Positive action is characteristic of a successful entrepreneur.

Look To The Future

An important aspect of of visualizing your dream is the ability to look to the future. In doing this you are applying the same technique as millions of other successful people. You must see your life as it will be when your dream comes to fruition. You are preparing yourself for your own success.

Many of the people who buy books on starting a business actually don't bother starting up. They can't imagine themselves ever running their own business and earning Un*limited amounts of money. They never see things how they can be - only how they are. Don't make this mistake. KNOW what you want, KNOW how to get it, SEE how it WILL be, and then go for it!!

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