Kabar Kabar

CONTEXT OF PSYCHOLOGICALASSESSMENTS IN INDUSTRIAL/ORGANIZATIONAL SETTINGS Psychologists have been active in the assessment of individuals in work settings for almost a century. In light of the apparent success of the applications of psychology to advertising and marketing (Baritz, 960), it is not surprising that corporate managers were looking for ways that the field could contribute to the solution of other business problems, especially enhancing worker performance and reducing accidents. For example, Terman (1917) was asked to evaluate candidates for municipal positions in California. He used a shortened form of the Stanford-Binet and several other tests and looked for patterns against past salary and occupational level (Austin, Scherbaum, & Mahlman, 2000). Other academic psychologists, notably Walter Dill Scott and Hugo Munsterberg, were also happy to oblige. In this regard, the approaches used and the tools and techniques developed clearly reflected prevailing thinking amo